Logos-An estimated 146,000 Americans died of lung cancer in 1992, and 90 percent of these deaths were caused by cigarette smoking. Smoking is responsible for about 30 percent of all cancer deaths annually in the United States more than 155,000 each year. If smoking-related cancers could be eliminated from our society, we would see a significant decline in the annual cancer death rate instead of small but steady increases. (source http://www.meds.com/lung/smoking/smoking.html)

Pathos-It can be hard to resist the cute puppies and kittens for sale in pet store windows. But a closer look into how these stores obtain animals reveals a system in which the high price that consumers pay for “that doggie in the window” pales in comparison to the cost paid by animals who are sold in pet stores or forced to produce them.

That adorable little scamp in the store probably came from a “puppy mill,” a breeding kennel that raises dogs in cramped, crude, filthy conditions. The majority of these facilities are in the Midwest, but kennels can be found throughout the country, and some dealers even import puppies from other countries.(1) Constant confinement and a lack of adequate veterinary care and socialization often result in animals who are unhealthy and difficult to socialize. As a result, many are abandoned within weeks or months of their adoption by frustrated buyers—further exacerbating the tragic companion animal overpopulation crisis.(source http://www.helpinganimals.com/Factsheet/files/FactsheetDisplay.asp?ID=45)

Ethos- The Federal Bureau of Investigation is struggling to find enough agents and resources to investigate criminal wrongdoing tied to the country’s economic crisis, according to current and former bureau officials. (http://www.nytimes.com/2008/10/19/washington/19fbi.html?_r=1&hp&oref=slogin)